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Effect of attribute variation on consumer choice consistency

Dellaert, Benedict G.C. et al.

Effect of attribute variation on consumer choice consistency J6282 1999 - 1999 - 139-147 V. 10 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Choice consistency;Consumer choice models;Heteroscedastic logit;Conjoint choice experiments;

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