When bad things happen to the endorsers of good products
Louie, Therese A. et al.
When bad things happen to the endorsers of good products J6286 2001 - 2001 - 13-23 V. 12 Issue. 1
Marketing
Celebrity endorsers;Blameworthiness;Event study;
When bad things happen to the endorsers of good products J6286 2001 - 2001 - 13-23 V. 12 Issue. 1
Marketing
Celebrity endorsers;Blameworthiness;Event study;