Probability and mode of acquisition effects on choices between hedonic and utilitarian options
O curry, Suzanne and Strahilevitz, Michal
Probability and mode of acquisition effects on choices between hedonic and utilitarian options J6286 2001 - 2001 - 37-49 V. 12 Issue. 1
Marketing
Consumer choice;Hedonic consumption;Behavioral decision theory;Anticipation;
Probability and mode of acquisition effects on choices between hedonic and utilitarian options J6286 2001 - 2001 - 37-49 V. 12 Issue. 1
Marketing
Consumer choice;Hedonic consumption;Behavioral decision theory;Anticipation;