Preliminary metric investigations into the nature of the postmodern consumer
Firat, A. Fuat and Shultz, Clifford J.
Preliminary metric investigations into the nature of the postmodern consumer J6286 2001 - 2001 - 189-203 V. 12 Issue. 2
Marketing
Metric investigations;Postmodern consumer;Investigation;Consumer orientations;
Preliminary metric investigations into the nature of the postmodern consumer J6286 2001 - 2001 - 189-203 V. 12 Issue. 2
Marketing
Metric investigations;Postmodern consumer;Investigation;Consumer orientations;