Brand equity consumer learning and choice
Erdem, Tulin et al.
Brand equity consumer learning and choice J6283 1999 - 1999 - 301-318 V. 10 Issue. 3
Marketing
Brand equity;Dynamic choice;Consumer learning;Brand management;Brands on the internet;Store brands;
Brand equity consumer learning and choice J6283 1999 - 1999 - 301-318 V. 10 Issue. 3
Marketing
Brand equity;Dynamic choice;Consumer learning;Brand management;Brands on the internet;Store brands;