Multiple category decision making: review and synthesis
Russell, Gary J. et al.
Multiple category decision making: review and synthesis J6283 1999 - 1999 - 319-332 V. 10 Issue. 3
Marketing
Multiple category choice;Consideration sets;Cross category dependence;Product bundling;Market baskets;
Multiple category decision making: review and synthesis J6283 1999 - 1999 - 319-332 V. 10 Issue. 3
Marketing
Multiple category choice;Consideration sets;Cross category dependence;Product bundling;Market baskets;