Rethinking television audience measures: an exploration into the construct of audience connectedness
Russell, Cristel Antonia and Puto, Christopher P.
Rethinking television audience measures: an exploration into the construct of audience connectedness J6283 1999 - 1999 - 393-407 V. 10 Issue. 4
Marketing
Television audience;Inolvement;Consumption symbols;Product placement;Connectedness;Social identity;
Rethinking television audience measures: an exploration into the construct of audience connectedness J6283 1999 - 1999 - 393-407 V. 10 Issue. 4
Marketing
Television audience;Inolvement;Consumption symbols;Product placement;Connectedness;Social identity;