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Development of industruct: a scale for the measurement of perceptions of industry structure

Pecotich, Anthony et al.

Development of industruct: a scale for the measurement of perceptions of industry structure J6283 1999 - 1999 - 409-422 V. 10 Issue. 4

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Competition;Perceptions;Measurement;Five competitive forces;Porter;Industry structure;

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