Product ownership as a moderator of self congruity effects
Barone, Michael J. et al.
Product ownership as a moderator of self congruity effects J282 1999 - 1999 - 75-85 V. 10 Issue. 1
Marketing
Ownership;Self concept;Self congruity effects;Evaluative judgments;Moderator effects;
Product ownership as a moderator of self congruity effects J282 1999 - 1999 - 75-85 V. 10 Issue. 1
Marketing
Ownership;Self concept;Self congruity effects;Evaluative judgments;Moderator effects;