Effect of implicit versus explicit comparisons on temporal pricing claims
Gourville, John T.
Effect of implicit versus explicit comparisons on temporal pricing claims J6282 1999 - 1999 - 113-124 V. 10 Issue. 2
Marketing
Pennies a day strategy;Pricing;Temporal framing;Consumer choice;
Effect of implicit versus explicit comparisons on temporal pricing claims J6282 1999 - 1999 - 113-124 V. 10 Issue. 2
Marketing
Pennies a day strategy;Pricing;Temporal framing;Consumer choice;