Extended framework for modeling choice behavior
Akiva, Moshe Ben et al.
Extended framework for modeling choice behavior J6283 1999 - 1999 - 187-203 V. 10 Issue. 3
Marketing
Rationality;Behavioral decision theory;Psychological factors;Latent constructs;Choice modeling;
Extended framework for modeling choice behavior J6283 1999 - 1999 - 187-203 V. 10 Issue. 3
Marketing
Rationality;Behavioral decision theory;Psychological factors;Latent constructs;Choice modeling;