Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples

Bemmaor, Albert C. et al.

Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples J6282 1999 - 1999 - 87-100 V. 10 Issue. 1


Marketing

Promotion;Regression;Scanning data;

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