Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples
Bemmaor, Albert C. et al.
Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples J6282 1999 - 1999 - 87-100 V. 10 Issue. 1
Marketing
Promotion;Regression;Scanning data;
Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples J6282 1999 - 1999 - 87-100 V. 10 Issue. 1
Marketing
Promotion;Regression;Scanning data;