Impact of pharmaceutical industry promotion mix on doctors prescribing behaviour
Taneja, Girish
Impact of pharmaceutical industry promotion mix on doctors prescribing behaviour 2008 - 2008 - 82-95 V. 4 Issue. 4
Management
Pharmaceutical industry;Promotion mix;Drug prescribing behavior;
Impact of pharmaceutical industry promotion mix on doctors prescribing behaviour 2008 - 2008 - 82-95 V. 4 Issue. 4
Management
Pharmaceutical industry;Promotion mix;Drug prescribing behavior;