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Marketing Analytics: Data-Driven Techniques with Microsoft Excel /

Winston, Wayne L.

Marketing Analytics: Data-Driven Techniques with Microsoft Excel / Wayne L. Winston - New Delhi Wiley India 2014 - xxx,690p.; Pbk

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ISBN: 9788126548620

Subjects--Uniform Titles:
Microsoft Excel (Computer file)

Subjects--Topical Terms:
Marketing research
Business Management
Data processing

Dewey Class. No.: 658.80072 WIN

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