Services marketing: integrating customer forcus across the firm
Zeithaml, Valarie; Bitner, Mary Jo
Services marketing: integrating customer forcus across the firm - Irwin McGraw-Hill 2000 - xxviii, 620p. Available in old stack room. (Hostel)
0-07-231221-1
Marketing
Services marketing: integrating customer forcus across the firm - Irwin McGraw-Hill 2000 - xxviii, 620p. Available in old stack room. (Hostel)
0-07-231221-1
Marketing