Creating powerful brands: in consumer, service & industrial markets
de Chernatony, leslie; mcDonald, Malcolm
Creating powerful brands: in consumer, service & industrial markets - Oxford Butterworth Heinemann 1992 - xiii, 430p.
0-7506-2240-7
Brand management
Creating powerful brands: in consumer, service & industrial markets - Oxford Butterworth Heinemann 1992 - xiii, 430p.
0-7506-2240-7
Brand management