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Hi-Tech Hi -Touch branding: creating brand power in the age of technology

Temporal, Paul; Lee, K.C

Hi-Tech Hi -Touch branding: creating brand power in the age of technology - Singapore John Wiley & Sons (Asia) Pte Ltd., 2000 - x, 219p.

ISBN: 0-471-84596-5

Subjects--Topical Terms:
Brand management

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