Principles of service marketing & management
Lovelock, Christopher H; Wright, Lauren K
Principles of service marketing & management - New Delhi Prentice Hall Inc 1999 - xix, 414p.
0-13-021374-8
Services Marketing
Principles of service marketing & management - New Delhi Prentice Hall Inc 1999 - xix, 414p.
0-13-021374-8
Services Marketing