Romancing the customer: maximizing brand value through powerful relationship management
Temporal, Paul; Trott, Martin
Romancing the customer: maximizing brand value through powerful relationship management - Singapore John Wiley & Sons (Asia) Pte Ltd., 2001 - xii, 211p.
0-471-84615-5
Brand management
Romancing the customer: maximizing brand value through powerful relationship management - Singapore John Wiley & Sons (Asia) Pte Ltd., 2001 - xii, 211p.
0-471-84615-5
Brand management