Integrated branding: becoming brand-driven through company wide action
Lepla, F Joseph; Parker, Lynn M
Integrated branding: becoming brand-driven through company wide action - rev. - London Kogan Page 2002 - xiv, 299p.
Brand management
Integrated branding: becoming brand-driven through company wide action - rev. - London Kogan Page 2002 - xiv, 299p.
Brand management