Master brand manadate: management strategy that unifies companies and multiplies value
Upshaw, Lynn B; Taylor, Earl L
Master brand manadate: management strategy that unifies companies and multiplies value - Chichester John Wiley & Sons 2000 - xii, 323p.
0-471-35659-Y
Brand management
Master brand manadate: management strategy that unifies companies and multiplies value - Chichester John Wiley & Sons 2000 - xii, 323p.
0-471-35659-Y
Brand management