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Advertising management: text and cases /

Mohan, Manendra,

Advertising management: text and cases / Advertising Management: Concepts and Cases Manendra Mohan - New Delhi Tata McGraw Hill 2000 - xi, 418 p., some illustrations, 24 cm.

ISBN: 9780074517802 (pbk.)

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 MOH

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