Integrated marketing communications: the holistic approach
Yeshin, Tony
Integrated marketing communications: the holistic approach - Oxford Butterworth Heinemann 1998 - xi, 354p.
0-7506-1923-6
Marketing Communications
Integrated marketing communications: the holistic approach - Oxford Butterworth Heinemann 1998 - xi, 354p.
0-7506-1923-6
Marketing Communications