Essentials of services marketing: concepts, strategies and cases
Hoffman, K.Douglas; Bateson, John E.G
Essentials of services marketing: concepts, strategies and cases - 2 - Singapore Thomson Asia Pte Ltd.; 2002 - xxi, 569p.
981-240-603-4
Services Marketing
Essentials of services marketing: concepts, strategies and cases - 2 - Singapore Thomson Asia Pte Ltd.; 2002 - xxi, 569p.
981-240-603-4
Services Marketing