Services marketing: integrating customer focus across the firm
Zeithaml, Valarie; Bitner, Mary Jo
Services marketing: integrating customer focus across the firm - 3 - New Delhi Tata McGraw Hill 2003 - xx, 668p.
0-07-053042-4
Services Marketing
Services marketing: integrating customer focus across the firm - 3 - New Delhi Tata McGraw Hill 2003 - xx, 668p.
0-07-053042-4
Services Marketing