Foundations of marketing theory: toward a general theory of marketing
Hunt, Shelby D
Foundations of marketing theory: toward a general theory of marketing - New Delhi Prentice Hall of India 2003 - xv, 323p.
-
81-203-2240-1
Marketing
Foundations of marketing theory: toward a general theory of marketing - New Delhi Prentice Hall of India 2003 - xv, 323p.
-
81-203-2240-1
Marketing