Brand driven: route to integrated branding through great leadership
Le Pla, F. Joseph; Davis, S.V; Parker; L.M
Brand driven: route to integrated branding through great leadership - London Kogan Page 2003 - xvi, 334p. -
0-7494-3797-9
Brand management
Brand driven: route to integrated branding through great leadership - London Kogan Page 2003 - xvi, 334p. -
0-7494-3797-9
Brand management