The customer management scorecard; managing CRM for profit
Woodcock, Neil; Stone, Merlin; Foss, Bryan
The customer management scorecard; managing CRM for profit - London Kogan Page 2003 - xvi+428
0-7494-3895-9
Customer Relations
The customer management scorecard; managing CRM for profit - London Kogan Page 2003 - xvi+428
0-7494-3895-9
Customer Relations