Future of competition: co-creating unique value with customers
Prahalad, C. K.; Ramaswamy, Venkat
Future of competition: co-creating unique value with customers - Boston, MA Harvard Publications 2004 - XI+256
0-67-005795-9
Management
Future of competition: co-creating unique value with customers - Boston, MA Harvard Publications 2004 - XI+256
0-67-005795-9
Management