Normal view MARC view ISBD view

Handbook of product placement in the mass media: new strategies in marketing theory, practice trends and ethics

Galician, Mary-Lou

Handbook of product placement in the mass media: new strategies in marketing theory, practice trends and ethics - Best Business Books 2004 - 288

ISBN: 0-7890-2535-3

Subjects--Topical Terms:
Advertising

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)