Rising tide: lessons from 165 years of brand building at Proctor & Gamble
Dyer, Davis ; Dalzell, Fredrick ; Olegario, Rowena
Rising tide: lessons from 165 years of brand building at Proctor & Gamble - Boston, MA Harvard Publications 2004 - X+467
1-59139-147-4
Brand management
Rising tide: lessons from 165 years of brand building at Proctor & Gamble - Boston, MA Harvard Publications 2004 - X+467
1-59139-147-4
Brand management