Strategic management and online selling: creating competitive advantage with intangible web goods
Royer, Susanne
Strategic management and online selling: creating competitive advantage with intangible web goods - New York Routledge 2005 - XV+240
0-415-34994-X
Electronic commerce
Internet marketing
Strategic planning
Strategic management and online selling: creating competitive advantage with intangible web goods - New York Routledge 2005 - XV+240
0-415-34994-X
Electronic commerce
Internet marketing
Strategic planning