Building brand value: five steps to building powerful brands
Parameswaran, M.G
Building brand value: five steps to building powerful brands - New Delhi Tata McGraw Hill 2006 - XVII+385
0-07-058322-6
Brand management
Building brand value: five steps to building powerful brands - New Delhi Tata McGraw Hill 2006 - XVII+385
0-07-058322-6
Brand management