Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing
Lehu, Jean-Marc
Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing - London Kogan Page 2007 - XII+252
0-7494-4566-1
Brand management
Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing - London Kogan Page 2007 - XII+252
0-7494-4566-1
Brand management