Market-Based Management
Best, Roger
Market-Based Management - 6th Ed. - Noida Pearson 2015 - 506 p. Pbk
Gratis Rs.529/-
NEW! Show the importance of the numbers behind the strategy: Updated Metrics and Analytics Coverage. New and updated sections appear throughout this edition highlighting the importance of metrics and analytics
· NEW! Help students evaluate marketing performance: New Marketing Performance Tool.
· NEW! Cover the hottest new marketing trend: Coverage of Social Media. Social media is now pervasive in marketing, but students will need a way to evaluate its effectiveness
978-9332549678
Marketing--Management
658.812 BES
Market-Based Management - 6th Ed. - Noida Pearson 2015 - 506 p. Pbk
Gratis Rs.529/-
NEW! Show the importance of the numbers behind the strategy: Updated Metrics and Analytics Coverage. New and updated sections appear throughout this edition highlighting the importance of metrics and analytics
· NEW! Help students evaluate marketing performance: New Marketing Performance Tool.
· NEW! Cover the hottest new marketing trend: Coverage of Social Media. Social media is now pervasive in marketing, but students will need a way to evaluate its effectiveness
978-9332549678
Marketing--Management
658.812 BES