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Selling blue elephant:How to make great roducts that people want before they even know they want them.

Moskowitz, Howard R; Gofman, Alex

Selling blue elephant:How to make great roducts that people want before they even know they want them. - Pearson Power 2007 - xvi+252

ISBN: 81-317-1374-1

Subjects--Topical Terms:
Product Development

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