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Collaborative value creation: a new approach to strategic marketing

Xavier, M.J.

Collaborative value creation: a new approach to strategic marketing - ifmr 2005 - 31 p. See IFMR 332.1 VEN (Includes Acc. Nos. 34926, 34927, 34928, 34929 & 34930)

Subjects--Topical Terms:
Marketing

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