Marketing briefs: a revision and study guide
Dibb, Sally; Simkin, Lyndon
Marketing briefs: a revision and study guide - 2nd ed. - Oxford Butterworth Heinemann 2004 - viii, 363 p.
Includes Glossary and index
978 0 7506 6200 0
Marketing Research
Marketing briefs: a revision and study guide - 2nd ed. - Oxford Butterworth Heinemann 2004 - viii, 363 p.
Includes Glossary and index
978 0 7506 6200 0
Marketing Research