Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Strategic brand management: building, measuring, and managing brand equity - 3rd ed. - England Pearson Education Ltd., 2008 - 714 p.
978 81 317 1977 0
Brand management
Strategic brand management: building, measuring, and managing brand equity - 3rd ed. - England Pearson Education Ltd., 2008 - 714 p.
978 81 317 1977 0
Brand management