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Customer relationship management: emerging concepts, tools and applications

Sheth, Jagdish N.; Parvatiyar, Atul; Shainesh, G Eds.

Customer relationship management: emerging concepts, tools and applications - Tata McGraw Hill Book Company 2001 - xv, 544 p.

ISBN: 0 07 043504 9

Subjects--Topical Terms:
Customer Relations

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