Global brand strategy: unlocking brand potential across countries, cultures and markets
van Gelder, Sicco
Global brand strategy: unlocking brand potential across countries, cultures and markets - Reprint - London Kogan Page 2008 - xii, 260 p.
Includes bibliographical referencs and index
978 0 7494 4213 2
Brand management
Global brand strategy: unlocking brand potential across countries, cultures and markets - Reprint - London Kogan Page 2008 - xii, 260 p.
Includes bibliographical referencs and index
978 0 7494 4213 2
Brand management