Global brand integrity management: how to protect your product in today's competitive environment
Post, Richard S.; Post, Penlope N.
Global brand integrity management: how to protect your product in today's competitive environment - New Delhi Tata McGraw Hill Publishing Company 2008 - xv, 309 p.
978 0 07 149444 1
Brand management
Global brand integrity management: how to protect your product in today's competitive environment - New Delhi Tata McGraw Hill Publishing Company 2008 - xv, 309 p.
978 0 07 149444 1
Brand management