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Managing marketing an applied approach

Capon, Noel.; Shekhar Singh, Siddharth

Managing marketing an applied approach - New Delhi Wiley 2014 - xxviii, 677 +113 p. 28 cm ; Pbk

ISBN: 978-8126548514

Subjects--Topical Terms:
Marketing
Managing - Marketing

Dewey Class. No.: 658.8 CAP

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