Retailing management
Levy, Michael,; Weitz, Barton,; Pandit, Ajay
Retailing management - 8th Ed., - New Delhi McGraw Hill 2014 - xxxvi, 848 p. 23 cm ; Pbk
Gratis Rs.725/-
1. The World of Retailing
2. Types of Retailers
3. Multichannel Retailing
4. Customer Buying Behavior
5. Retail Market Strategy
6. Financial Strategy
7. Retail Locations
8. Retail Site Location
9. Human Resource Management
10. Information Systems and Supply Chain Management
11. Customer Relationship Management
12. Managing the Merchandise Planning Process
13. Buying Merchandise
14. Retail Pricing
15. Retail Communication Mix
16. Managing the Store
17. Store Layout, Design, and Visual Merchandising
18. Customer Service.
Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with ‘Refacts’, ‘The Indian Retail Scape’, ‘Retailing Views’, and ‘Profiles of Retail Managers’. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner.
978-1259004742
Retail Marketing
658.87 LEV
Retailing management - 8th Ed., - New Delhi McGraw Hill 2014 - xxxvi, 848 p. 23 cm ; Pbk
Gratis Rs.725/-
1. The World of Retailing
2. Types of Retailers
3. Multichannel Retailing
4. Customer Buying Behavior
5. Retail Market Strategy
6. Financial Strategy
7. Retail Locations
8. Retail Site Location
9. Human Resource Management
10. Information Systems and Supply Chain Management
11. Customer Relationship Management
12. Managing the Merchandise Planning Process
13. Buying Merchandise
14. Retail Pricing
15. Retail Communication Mix
16. Managing the Store
17. Store Layout, Design, and Visual Merchandising
18. Customer Service.
Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with ‘Refacts’, ‘The Indian Retail Scape’, ‘Retailing Views’, and ‘Profiles of Retail Managers’. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner.
978-1259004742
Retail Marketing
658.87 LEV