Case study handbook : how to read, discuss, and write persuasively about cases

Ellet, William

Case study handbook : how to read, discuss, and write persuasively about cases - Boston Harvard Publications 2007 - 272 p. 23 cm ;Pbk

Rs.695/-

pt. 1. Analysis. How to analyze a case --
Case analysis demonstration --
Problems --
Decisions --
Evaluations --
pt. 2. Discussion. How to discuss a case --
pt. 3. Writing. How to write a case-based essay --
Problem essays --
Decision essays --
Evaluation essays --
pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) --
General Electric : Major appliance business group (abridged) --
General Motors : Packard electric division --
Malaysia in the 1990's --
Whistler Corporation.

Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback) 01 Edition is a comprehensive guide on business cases. The book comprises of chapters on classification of cases according to the analytical task and how to write case-analytical essays. In addition, the book has several sample Harvard Business School cases, and an exclusive chapter on how to talk about cases more effectively. This book is essential for prospective or current management students.

9781422101582


Management
Executive coaching

658 ELL

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