Services marketing: integrating customer focus across the firm /4 ed.
Zeithaml, Valarie; Bitner, Mary Jo
Services marketing: integrating customer focus across the firm /4 ed. - 4 - New Delhi Tata McGraw Hill 2008 - xxix, 743 p.
978-0-07-066007-6
Services Marketing
Services marketing: integrating customer focus across the firm /4 ed. - 4 - New Delhi Tata McGraw Hill 2008 - xxix, 743 p.
978-0-07-066007-6
Services Marketing