Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Kim, W. Chan; Mauborgne, Renee
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston, MA Harvard Business School Press 2005 - 240 p
978-1591396192
Strategic Management
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston, MA Harvard Business School Press 2005 - 240 p
978-1591396192
Strategic Management