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Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane,; Parameswaran, Ambi M G,; Jacob, Isaac

Strategic brand management : building, measuring and managing brand equity - 4 - New Delhi Pearson 2015 - xxix, 586 p. 26cm ;Pbk

ISBN: 9789332542204

Subjects--Topical Terms:
Brand name products--Management
Product management

Dewey Class. No.: 658.827 KEL

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