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Brands as engines for profit : universal guidelines on how to drive growth

Philip Jones, John

Brands as engines for profit : universal guidelines on how to drive growth - New Delhi Tata Mc-Graw Hill 2012 - xvi, 228 p. 23 cm; Hard

Wisdom

ISBN: 9 781 259 005 893

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 PHI

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