Building successful brands in the 21st century (Record no. 100231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00364nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100817t xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Muthuraman, B |
| 245 ## - TITLE STATEMENT | |
| Title | Building successful brands in the 21st century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | All India Management Association |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chadha, Dharen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| H.T. Parekh Library | 17/08/2010 | 3 | CD760 | 24/06/2019 | 24/06/2019 | 22/06/2019 | Visual Materials |